Tuesday, November 07, 2017

Verduyn: Family business with strong roots

The Verduyn family business grows, washes, sorts, cuts, packages and sells various types of vegetables. Carrot products are their largest specialty. CEO Alexander Verduyn tells us about collaboration, innovation and working with passion.
Alexander Verduyn, CEO Group Verduyn.
The Belgian Group Verduyn started in 1950 as a vegetable grower and has grown to an international player on the market. Today, the third generation of Verduyns is at the helm. This family business has an enormous drive for the product and a healthy ambition, explains CEO Alexander Verduyn: “My sister Valerie, brother Nicolas and myself entered the business wholeheartedly. We just love our product!”

The Verduyn family still has her own growing business, hence they know the details of the products they supply to the fresh market, food service and produce industry. “We are proud of every product that leaves our plant,” states Verduyn. Group Verduyn works with hundreds of vegetable growers who receive full support.

Carrot growers produce about 100,000 tons of carrots per year. Some of the varieties they grow include Bayer’s Nunhems varieties Cadance F1, Romance F1 and Laguna F1. Verduyn: “The Romance F1 and Laguna F1 are both very beautiful, early carrots. The Romance F1 is the prettiest of all, in terms of appearance. The Laguna F1 provides a good yield.” Verduyn is very pleased with the cooperation they have with Bayer. “We appreciate that Bayer is very open to our input and actually also uses that input. We found some varieties to be sensitive to breaking in the past. Bayer went to work on it and we can clearly see the results.”
Delivering top quality is always at the forefront for the Verduyn family business. “Our suppliers know what to expect from us: a healthy and beautiful product at a fair price,” states Verduyn. “We’ve been in business for nearly 70 years and we’ve gathered a substantial amount of knowhow. And that know-how keeps growing every year! Just like Nunhems Netherlands actually: they have a long history as well and are constantly innovating.”

As a family business, Verduyn has strong roots in the market, both literally and figuratively speaking. And they keep feeding these roots by continuing to look for new possibilities. Verduyn: “Colored carrots and snack carrots are examples of fun products which can also entice children to eat more vegetables. We keep giving old products a make-over. That’s how we can continue to allure both kids and adults with
our products.”

Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

Forward Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
Country Sites

Country Sites


Language versions

This news is also available in
- English
- Dutch