Tuesday, November 07, 2017

Sales Team for North-west Europe: getting to work together!

Working together to serve our clients even better - that is the objective of our new Sales Team North-west Europe. The team – comprising 27 Sales Specialists, Product Specialists, and Produce Chain Specialists from various European countries – regularly meets to exchange experiences, to learn from each other, and in particular to elaborate on new ideas. This allows us to take important steps forward and also to help our growers make progress too!
Sales Team North West Europe.
The Sales Team North-west Europe is led by Veronique Savelkoul. She has held a new role within Bayer since April: Country Sales Manager North-west Europe. Savelkoul is the person who takes a helicopter view in overseeing the crop teams, coaches the specialists, and promotes mutual cooperation. Her experiences from previous roles serve her well in this position.

Savelkoul started out at Bayer as a Sales Specialist in 2003: she spent her first ten years focusing on leeks and then four years in the crop team for tomatoes. She knows better than anyone what is involved. Savelkoul explains: “True specialists work in our crop teams. That's a good thing, as our growers are generally also specialists! At the same time, we consider it important to look beyond boundaries. After all, our Sales Specialists can learn a lot from each other. By getting together once or twice a year, we hope to be able to strengthen our cooperative relationship. Gaining inspiration from each other means we don't have to reinvent the wheel.”

Besides the meetings with the whole team, cross-crop cooperation takes place all year round in smaller project groups. The client is central in this, Savelkoul explains: “Customer focus is the absolute number one for us; not only in the development of varieties but also in terms of everything involved in the process. We provide advice and try to offer our clients extra ‘baggage’ to help them reach their sales markets. We therefore look at our clients’ needs in general. Take plant breeders, for instance. We often show up with ten different crop specialists. We can achieve more with a joint approach.”
Veronique Savelkoul, Country Sales Manager North West Europe.
The Produce Chain Specialists also form part of the Sales Team North-west Europe. Their focus lies in retail. As Veronique Savelkoul explains, “They look at what is going on in the market and develop concepts that link up with the needs. Our brand Minigustos® for snack vegetables is a fine example. After all, the concept of snack vegetables remains the same, whether snack cucumbers, tomatoes, or carrots. The crop teams could all have developed their ideas individually, but we were able to work much more efficiently by working together. Together, we ensure that our clients grow the right product for the future.

Another important trend is that people buy their vegetables differently these days. In the past, they would go to the supermarket or greengrocer, but now people buy more and more of their vegetables online. The retail market is expanding and as we can identify such trends at an early stage, we can provide the right information for our clients and their sales markets. We can therefore really help our growers make progress within the changing market.”
Bayer: Science For A Better Life
Bayer is a global enterprise with core competencies in the Life Science fields of health care and agriculture. Its products and services are designed to benefit people and improve their quality of life. At the same time, the Group aims to create value through innovation, growth and high earning power. Bayer is committed to the principles of sustainable development and to its social and ethical responsibilities as a corporate citizen. In fiscal 2016, the Group employed around 115,200 people and had sales of EUR 46.8 billion. Capital expenditures amounted to EUR 2.6 billion, R&D expenses to EUR 4.7 billion. These figures include those for the high-tech polymers business, which was floated on the stock market as an independent company named Covestro on October 6, 2015. For more information, go to www.bayer.com.

Forward Looking Statements
This news release may contain forward-looking statements based on current assumptions and forecasts made by Bayer management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer’s public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.
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